Hi, I’m Nathaniel Flick, Managing Director of Dirt and Rust, and I’m a web developer/designer who started out in print design back in 1995 when Photoshop had no layers and one undo. Trying times!

I moved into web in 2000 and started doing web exclusively in 2007 and never looked back, there’s just something about the semi-permanence and fluidity (and feedback) about the web that excites me to no end.

These days I develop websites in WordPress and am getting into mobile applications and mobile websites. The mobile space is the next frontier.

I’ve relaunched Dirt and Rust after my year at Young & Shand where I helped triple it in size as Digital Director and learned heaps about digital marketing and integrating different channels for the best customer attraction.

My process revolves around three design stages:

1. Style Board
2. Wireframe/Hand Drawn Mockup for Position
3. Hi Fi/Actual Design

Position, Style and finished design done in these stages makes sure the client and I are always on the same page. They help us cover off requirements for the project and this makes them go smoothly.

I also do SEO with every site I build and add SEM when required. The goal is to make a website searchable and accessible to search engines at all times; consistent content is key. See the Services page for everything Dirt and Rust provides.